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A Tribute to Rosie the Riveter

US poster by J. Howard Miller, 1943

US poster by J. Howard Miller, 1943

Rosie the Riveter has come to represent the women of World War II. We all love Rosie. She’s strong but cute. She has biceps, but she curls her hair and does her nails. And look at that chin—she won’t let anyone tell her what she can or can’t do. She is woman; hear her riveting gun.

The 1940 census counted 132 million people in the USA. During the war, 11 million men and women served in the armed forces. Even if the economy had continued at its pre-war level, that would have caused a significant drop in the workforce. But with the enormous increase in production, more workers were desperately needed. And that meant women.

Recruiting Rosie

US poster, WWII

US poster, WWII

American industry actively recruited women to work in war jobs, and women’s war work was praised in songs, posters, advertisements, and movies. The “We Can Do It” poster by J. Howard Miller was introduced February 15, 1943 for a two-week in-house campaign at Westinghouse. At the time, the poster wasn’t seen nationwide at the time, nor was it associated with “Rosie.” Not until the 1980s was the poster rediscovered and embraced.

Norman Rockwell’s “Rosie the Riveter” on the cover of the Saturday Evening Post, 29 May 1943 (Fair use via Wikipedia)

Norman Rockwell’s “Rosie the Riveter” on the cover of the Saturday Evening Post, 29 May 1943 (Fair use via Wikipedia)

The song “Rosie the Riveter” (Redd Evans/John Jacob Loeb, copyright 1942), praised the girl on the assembly line and was recorded by Kay Kyser, the Four Vagabonds, and others.

On May 29, 1943, Norman Rockwell’s “Rosie the Riveter” painting appeared on the cover of The Saturday Evening Post, most likely inspired by the song. Rosie’s foot stamps out Hitler’s Mein Kampf, a riveting gun lies across her lap, and “Rosie” is printed on her lunchbox. On April 9, 1944, a feature film called Rosie the Riveter was released, starring Jane Frazee.

Rosie the Riveter has come to represent all women who contributed to the war effort by stepping into men’s work boots.

Challenges for Rosie

US poster recruiting Women Ordnance Workers, WWII

US poster recruiting Women Ordnance Workers, WWII

During the war, 19 million women held jobs outside of the home, up from 12 million in 1940—6 million were working outside the home for the first time. Thirty percent of working women worked in factories as Rosie the Riveter and Wendy the Welder. At first, they faced much opposition. Some believed women wouldn’t be capable of performing men’s jobs, and some were convinced the women were there to seduce the men. However, Rosie and her friends proved to be able workers—and were even preferred in some jobs that benefitted from women’s smaller fingers and attention to detail.

US poster by J. Howard Miller, WWII

US poster by J. Howard Miller, WWII

They faced other challenges. While 2.75 million working women had children under the age of fourteen, day care was not available early in the war. Mothers relied on relatives or friends—or left the children unattended. Movie theaters reported an unsettling trend of young children left all day at the movies unsupervised. Savvy employers began to provide on-site day care, and centers were also established at schools.

Women struggled for equal treatment. Although the War Labor Board decreed in April 1943 that women in war jobs were to receive equal work for equal pay, the average wage for female workers remained significantly lower. As the newest employees on the job, women lacked seniority under union rules and were mostly stuck with the swing swift—an extra problem for mothers with young children at home.

My son humoring his mother and operating the riveting gun exhibit at the Rosie the Riveter WWII Home Front Museum, Richmond, CA (May 2014)

My son humoring his mother and operating the riveting gun exhibit at the Rosie the Riveter WWII Home Front Museum, Richmond, CA (May 2014)

Honoring Rosie

Women played an important role in the extraordinary increase in production during the war, contributing to the “Arsenal of Democracy” that helped win the war for the Allies.

Today Rosies are honored at the Rosie the Riveter WWII Home Front National Historical Park in Richmond, CA, located at the site of the Kaiser Shipyards where many of these women worked. The museum has excellent exhibits about women at work—and many Rosies serve as docents!

Here’s to all the Rosies! They could do it!

Selected sources:

Lingeman, Richard R. Don’t You Know There’s a War on? The American Home Front 1941-1945. New York: G.P. Putnam’s Sons, 1970.

Library of Congress video about Rosie the Riveter.